Facebook Advertising Versus Google Advertising – Is the Google Versus Facebook Rivalry a Fabrication by the Media?
It is no surprise that the media is pitting Facebook and Google against each other. As part of the big four – Google, Facebook, Amazon, and Apple – it is no wonder that the media is trying to cook up a little controversy. However is Facebook advertising comparable to Google advertising in the current climate of the web? A lot of mainstream media reports are coming out the woodwork comparing Google and Facebook just because of the huge numbers that both companies are posting. Is the comparison between Facebook advertising and Google marketing completely bogus?
The comparison with Google and Facebook advertising is not completely without basis. Both Google and Facebook advertising operate in the cloud and have a commanding presence on the Internet. Both companies are behemoths in their own right. However, Facebook advertising is focused on social, while Google is obviously a search company. Do you think there is an overlap when it comes to marketing (both Facebook advertising and Google marketing) and getting leads from both companies? Yes, there is a little bit of overlap. For example, people into social networks can easily search for their friends in Facebook, while people searching for goods and services will use Google. There seems to be an overlap with Facebook advertising as well due to the fact that Google is also in the advertising business.
Clash of the Titans – Facebook Advertising and Google Advertising Head to Head
It is not to be disregarded that Google also tried its gigantic hand in social
media as well. Do you remember Orkut? If you think that Orkut is now dead, you are wrong because it is still being used in India and other parts of the world. Furthermore, Google is getting deep into Facebook territory with their announced Google+ service. This service is undeniably social and can step on the Facebook advertising and Facebook marketing niche.
For Facebook, on the other hand, there is no sign that they will get into search (although they have Facebook advertising available). It looks like Facebook is going to concentrate on what they do best in social media and continue with their Facebook advertising strategy. Google will most likely have much more to worry about if ever Facebook goes into search and Facebook advertising at the same time, but there is no sign of that happening in the near future. Facebook is still a relatively young company compared to Google. That is why Facebook is still growing as users flock to it from other social networks. This is one of the reasons where Facebook advertising is becoming much more relevant - the fact that they have numbers on their side. The more the number, the more effective Facebook advertising and Facebook marketing will be.
Google is a public company with fiduciary responsibilities to their investors. Naturally, investors are seeking high profits from Google. You can’t blame the investors if they want the company to expand and give them double-digit growth every year. Facebook will most probably go public in the near future due to their huge facebook advertising revenue. The social media giant will also find itself on a plateau both in Facebook advertising and Facebook marketing. It could even lose users to newer social networking sites in the future, much as Google is losing a little bit of mind share to Microsoft’s search engine, Bing. It is an eventuality that Facebook advertising will also experience a slump in the future.
Much has been argued about Google’s attempt in social media. Many experts say that they are all failures – Google Buzz and Google Wave comes to mind easily. However, we can never count a sleeping giant to always stay unconscious. Google is worth billions of dollars. And what they can’t fix through innovation, they can fix through acquisitions (maybe they can buy Facebook or cannibalize the Facebook advertising revenue of the company?). As of this writing, the Google+ service is now handing out private invites. The reviews are out and it looks to be a direct attack on Facebook and Facebook advertising. Who knows if this will even have a negative impact on Facebook advertising and Facebook marketing.
Facebook advertising is also worth a lot of money, but is not yet on par with Google’s wallet size. Facebook is not looking to get into search, as I’ve mentioned before. However, what if Facebook does decide to get into search? Will it be able to threaten Google at its own game? Many experts believe that this will be a giant failure for Facebook if they decide to do this. That said, even if Facebook is not about to enter search, is Facebook advertising and Facebook marketing viable for people with online businesses? Facebook advertising is great, but is worth the effort?
Facebook advertising and Google advertising – the bottom line
As an online marketer or an online business owner, what implications does Facebook advertising have to your own growth? The bottom line here is that both Google marketing and Facebook advertising can be used as a tool to generate traffic, leads, and sales. The question is when is it appropriate to use Facebook advertising and marketing as opposed to Google marketing? The answer is that you can use both in tandem, but Google marketing is much more important right now, as compared to Facebook advertising, generally speaking.
It is safe to say that both companies are different enough to be really head-to-head competitors. Although, Google is slowly encroaching on Facebook’s territory (as well as the Facebook advertising revenue), we can never tell if the search giant can become as successful in social. It is very important for someone with an online business to take a closer look at the Facebook advertising and Google marketing rivalry and see how it pans out in the near future.
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